In the World of Free Agents, People are Corporations, My Friend

Mitt Romney received a fair amount of publicity and outrage when he tried to shut up a hostile questioner at the Iowa State Fair by retorting “corporations are people, my friend.”  In this world where we are all free agents, I believe the converse is true: people are corporations.   Clearly, if you are in business for yourself it’s fairly obvious.  But even if you work for others, you are also running your own corporation. 

Don’t take my word for it.  In a recent article on the Daily Beast, Reid Hofman, Founder of LinkedIn also acknowledged the importance of understanding that we all run our own shop:
“ Young people need to think about their careers more like a business, and to think about their brand. They need to learn how to differentiate themselves from the competition, how to have business intelligence to be the entrepreneurs of their own lives.”
The keys to getting the few elusive jobs that exist revolve around "your personal brand," how you appear in all the public fourms, etc.  While Romney's comment just supports his benefactors, the converse that we are our own corporations is constructive.  Gone are the days when we just leave our fate in the hands of our employers.  Our work life is a business and we need to run it.
  
All Free Agents.com does not pass judgment that this is a good trend or a bad one.  It’s reality!