Speaking of adventure, I'm also reminded of the 1980’s US Army advertising slogan “It’s not just a job, it’s an adventure” to suggest that joining the military was a more glamorous occupation than the standard 9-5. The dictionary defines “adventure” as “dangerous,” “unknown risks” and “exciting.” So, you might say the Army’s old ad slogan fits our times very well.
What would be your slogan for the new world of work?
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